18 April 2010

Warehouses in Melbourne: Rebirth after Deindustrialization

If Melbourne has nine souls, then warehouse is one of them.

They spread around all over the city. And the suburbs. What they were designed for is never a concern of the customers who enjoy the coolness of the atmosphere. I guess they were used as factories which were each moved to Dandenong or China. Or as storehouses which stored things people don't need anymore (cassettes maybe). Then with the deindustrialization of inner Melbourne, these warehouses became abandoned. Some of them were demolished, while some survived under several waves of urban redevelopment.

Warehouses are bigger than normal business premises with better lightnings and less obstacles when it comes to decoration. Therefore it is perfect for galleries, cafes, cool restaurants and other similar stuff you can image. Today I even went to a warehouse sales for a well-known clothes brand in Collingwood, the centre of coolness. To me it looks more like a theatre with all the seats upstairs and a big stage in front where the changing rooms were set up. Jeans and tops are displayed on long tables in the hall and cool people just walk around.

Then we went to another place called Litter Creatures Dining Hall on Brunswick st, Fitzroy. It is surrounded by the Brunswick st neighbourhood and still stands out among the awesome. The menus are printed on rough paper. Bill folders are just children reading books like Donald the Duck, etc. Btw the waiters/waitresses were too cool that the bill should have been requested for at least three time before it was delivered. The lighting is supreme and background music is wonderful.

Another place I really recommend is called 1000 Pound Bend, locating on Little Lonsdale st. I don't it has a website. Nor a phone. Nor a name card. It just doesn't need any. The waiters are so casual that even if you forgot to pay nobody would bother you. There are several review about this place. Click here and here. My friend Dan even did a video review, which it is Chinese and English bilingual. Dan was little bit concerned about the way how this place will make money. While I don't really worry about it. They have now an Asaki exhibition and they hold functions every now and then.

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Melbourne is soooo sunny today that I had to take some photos.










1000 Pound Bend Cafe

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